The Pitfalls of Marketing for Web 2.0
A funny thing happened on the way to the forum — and the Facebook and the Twitter page. When products begin to host their own social media networks, you know two major market forces have merged to find an ever-wider circle of possible consumers and a platform to proselytize the product. When media and consumerism, those uneasy bed-mates, strike up a bargain of sorts, we the people are sure to be invited to one hell of an event.




